Steve Sipress
Head Rhino & Chief Strategist
5 Tips to Help You Identify WHO To Market To
As Dan Kennedy always says, “The WHO is more important than the WHAT.” In other words, if your message is narrowly-targeted to your ideal prospect, it doesn’t matter as much…
7 Steps To Creating The Most Powerful Statement You Can Make
Here is a story of two brothers who ran a business to put themselves through college. The business wasn’t doing well and one brother wanted out. Big Mistake. The brother…
Meet The New Dex, Same As The Old Dex
Have you heard the news? My one-and-only-ever former corporate employer has now officially emerged from it’s bankruptcy: http://www.bizjournals.com/triad/stories/2010/02/01/daily6.html The new company has a new name (“Dex One Corp.”), a new…
Dan Kennedy: How To Get Rich In ‘Un-Rich Times’
In the Renegade Millionaire System, I dispense this advice: #1: BE the Wizard, #2: BEWARE the Wizard. Wizards are very powerful, so it is better to be one than to…
What was I thinking?
I just came home from working out on the Busiest Day Of The Year at every gym across America. Today was The Perfect Storm of reasons why the gym was…
The Simple Trick to Creating a Winning Marketing Plan and Reaching Your Goals
You tell yourself you want to be successful. So do most people. But how many actually invest the time and energy to plan their marketing to reach their goal of…
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