Steve Sipress
Head Rhino & Chief Strategist
What if you threw a party and nobody came?
It’s summertime in Chicago. A time for festivals, outdoor events and backyard barbeques. We only get a few months of “outdoor activities” weather here, so we really know how to…
How To Get An Un-Fair Advantage
It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…
Who Can You Trust?
You’ve probably heard the joke: Illinois Governors have a two-term limit: One in office, and one in the penitentiary. Ba-dum-bum. While our “convicted liar” former Governor was putting on an…
A Marketing Dream?
When my beautiful wife Michele and I bought our first home together, one of the first things we knew we had to do was to buy furniture. We were both…
Marketing Lemmings
I rented a storage space for one of my businesses last week. While I was waiting for the manager to complete all of the paperwork, I happened to glance around…
Have You Made This Quantum Leap?
The other day, I had the pleasure of spending an afternoon with one of the world’s leading small business experts when he came here to Chicago. We went back and…
The End Of Affiliate Marketing
If you live in Illinois I strongly suggest you stop whatever you’re doing RIGHT NOW and write Governor Quinn. I got this very disturbing email from Amazon yesterday: Greetings from…
Yellow Pages Usage
The Yellow Pages industry is one of the very dumbest when it comes to Public Relations. Their PR people are so inept that they let the overwhelming majority of people…
The Best-Kept Secret For Any Business
Direct Response Marketing is the best-kept secret to success for any business. Here’s why… No matter what advertising sales reps will tell you, you don’t go out and build a…
The 5 Elements Of A Money-Making Ad
As small business owners, it’s been drilled into our mind by advertising sales reps that we just need to “get our name out there” and somehow magically the customers will…
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