Steve Sipress
Head Rhino & Chief Strategist
Genius Doer, Inept Marketer
My beautiful wife Michele and I took a well-timed trip to Scottsdale, Arizona last week. Temperatures reached the high 60’s every day, as opposed to the record low temperatures caused…
Perry Marshall: 3 Email Tricks
Today, three techniques from Rich Jacobs, who does marketing for attorneys. Rich is rising through the ranks, having made autoresponders a high art. Autoresponder Trick #1: I use InfusionSoft, and…
Perry Marshall: Secret of the Billion-Dollar USP
I got this note from long-time Planet Perry member and expert copywriter Nick Neilson. Nick always asks great questions: In the software company I’ve started, I was torn between re-learning…
The Best Christmas Video Ever
For the past four years, I’ve written a new blog post every Wednesday. This is the first time Christmas has fallen on a Wednesday during that time. So I thought…
David T. Fagan: Your Website “Must-Have Features” Checklist
It’s articles and conversations like this that where I always feel the need to start with this disclaimer. DISCLAIMER: There are no “silver bullets” in marketing. This means that there…
David T. Fagan: Let Your Website Say What You Shouldn’t
Websites are NOT “one size fits all.” So many people totally misunderstand what their website is really for, how to leverage a good website, or even what a good website…
Steve Clark: It’s Not About the Coffee
In 1990, Howard Schultz had a proposal for a small coffee wholesaler in Seattle called Starbucks. At that time, the average cup of coffee sold for 50 cents and Schultz…
David T. Fagan: Your Business Would be Better if Your Brand was Better
A “Brand” is the sum total of all the experiences people have had with any person, place or thing (products and organizations are things). Yes, people and places have brands…
Felicia Slattery: Public Speaking as a Powerful Tool to Get Business
Believe it or not, I know dozens of people who have put off completing a college degree because they were afraid to take the dreaded public speaking class. I have…
Donnie Bryant: How to Avoid Becoming a Marketing Imbecile
“So the final conclusion would surely be that whereas other civilizations have been brought down by attacks of barbarians from without, ours had the unique distinction of training its own…
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