Steve Sipress
Head Rhino & Chief Strategist
Where To Find The Worst Ads
I spent a little over three years as an advertising consultant for a major yellow pages publisher. I remember being excited about taking on the position, because my job was…
Super Bowl In July?
> The recent heat wave certainly doesn’t have anyone in Chicagoland thinking about pro football. But dozens of big, dumb companies paid millions and millions of dollars to run ads…
Put Some Fireworks Into Your Marketing System
Today we celebrate our nation’s 236th birthday. Hopefully you’ll take time today amidst the parades, cookouts and fireworks to reflect on the sacrifices our founding fathers made in order to…
What To Do If You Don’t Own The Chicago Cubs
Yesterday, I made my annual trek to Wrigley Field to watch my beloved-but-hapless New York Mets play the Cubs. I was one of an underwhelming minority of fans faithfully dressed…
What’s Your Story?
If you’re determined to be a success in business, then of course you’re a lifelong student of marketing. And even though much of what passes for television entertainment today is…
Mother’s Day Miracle?
My mother is convinced that the cosmic forces of the universe conspired to set in motion an amazing coincidence on her special day. Because my Mom lives 1,000 miles away,…
Bundle Up In This Cold Economy
A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…
A Double Dose Of March Madness
changes This past Sunday, millions of Americans watched their 67th college basketball game in two weeks, as the number of teams was whittled down to The Final Four. Later that…
Is Your Offer Irresistible?
Years ago, when my business was struggling and I was always wondering where my next customer was coming from, I decided to become a student of effective marketing. That means…
Dan Kennedy: The Secret Of Getting Referrals
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of…
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