Steve Sipress
Head Rhino & Chief Strategist
Donnie Bryant: Secret Ingredient You Need Before Closing Any Sale
When you’re studying salesmanship, marketing or copywriting, what is the one element that always gets mentioned? Here’s a hint. You are trained to believe that you can’t close a sale…
David T. Fagan: Social Media Mining, the Ultimate Audience Builder
There is a reason why the topic of Social Media is so polarizing and why it has had such mixed results for businesses. Quite simply very few people can keep…
Donnie Bryant: When Your Business Isn’t An Option
Have your sales been up, down or steady over the past 24 months? Hopefully they’re up. If your revenue isn’t trending upward, are you blaming the crummy economy? I’ve got…
JetBlue Wakes Up – How About You?
Discount airline JetBlue has finally realized how much money they’ve been leaving on the table. You’re familiar with their overall business strategy, right? Despite having low fares, their passengers have…
Mara Glazer: A LOW-RISK Strategy To Get More E-mail Opt-ins
Getting another bizz owner with a big list to mail for you as an affiliate can be tricky, especially if nobody knows who you are. That’s why it’s no surprise…
Lessons From My Lake County Fair Experience
Record-low temperatures fell upon the Chicagoland area last weekend. But that didn’t stop my beautiful wife Michele and I from following through on our plans to attend the annual Illinois…
Going Small to Go Big: Choosing Your Target Market
One of the most common, fundamental challenges I’ve noticed in helping thousands of small business owners over 30+ years, is that they have tremendous difficulty narrowing their marketing focus to…
Cover Controversy
Last week I wrote about the latest non-stop “must-see-TV” red-alert news story that’s been on everyone’s mind at least for the past couple of weeks, from the chronically unemployed welfare…
Me And My Hoodie
I love wearing my rhino hoodie (that’s me at left). I wear it every night when I walk my dog around my neighborhood in the dark. In the winter, it…
How To Avoid A Business Disaster
Natural disasters were all over the news this past holiday weekend, as our President visited both the sites of Hurricane Sandy’s devastation last fall and the Moore, Oklahoma tornado last…
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