Steve Sipress
Head Rhino & Chief Strategist
Jason Leister: How to Write a Sales Letter Even if You’re Not a Copywriter
I wrote my first real sales letter back in 2002 in an effort to sell a tiny little music accessory (called an oboe reed) on the internet. By all accounts,…
Brian Basilico: Promoting a Book … Business 101
I have been running businesses for over 30 years, so I have a bit of experience. But writing a book made me feel like a novice. I look at people…
Joel Orr: The Joy of Marketing
Your marketing is killing your business. Let me rephrase: Unless your marketing is bringing you more business than you can handle, it’s pulling you down the drain. There is no…
David T. Fagan: Twilight’s Breaking Dawn is Brilliant because…
No, I am not a fan of the Twilight series. No, I have never read a Twilight book. Yes, I have taken my daughters to the Twilight movies. What makes…
Brian Basilico: Is SEO Your Door-to-Door Salesman?
When the doorbell rang many years ago, it was more often than not a salesman. Back then we left the door unlocked and our friends and neighbors just walked in…
Steve Clark: Change or Die
In 2008 business got off to a great start when Dan Smith – not his real name- opened a video store in my town. He and his wife remodeled a…
Matt Bacak: The Different Philosophies in Email Marketing
I have identified three different types of email marketers so that you can understand their email philosophies. You are gonna love these. #1:the mailers #2:the protectors #3:the idiots Let’s look…
Felicia Slattery: Speaking to Serve and Raise Funds – One of the 21 Ways to Make Money Speaking
As students have made their way back to school, it won’t be long before we, parents, receive the inevitable fundraising package from school where we have the luxury of buying…
Brian Basilico: 5 Lessons I’ve Learned About the Conventional Wisdom of Social Networking
Have you ever been to a convention? I am not talking about a political one (although the logic I am intending to show applies there also), but an industry one.…
Kim J. Walsh-Phillips: Three Ways to Build Your Email List Using Facebook
Ninety-three percent of businesses name “email” as their No. 1 marketing strategy. This of course makes sense, since it’s cheap, quick, track-able and easily measured. If you are in this…
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