Steve Sipress
Head Rhino & Chief Strategist
Felicia Slattery: Public Speaking as a Powerful Tool to Get Business
Believe it or not, I know dozens of people who have put off completing a college degree because they were afraid to take the dreaded public speaking class. I have…
Donnie Bryant: How to Avoid Becoming a Marketing Imbecile
“So the final conclusion would surely be that whereas other civilizations have been brought down by attacks of barbarians from without, ours had the unique distinction of training its own…
Perry Marshall: A Guaranteed Way to Capture the Attention of Prospects
You will capture the attention of your customers when you enter the conversation already taking place inside their heads. One of the greatest mistakes companies make is developing products based…
Steve Clark: How Do you Sell a Pencil?
If I gave you a pencil and asked you to sell it, how would you go about it? This is one of the most basic sales questions I ask potential…
Perry Marshall: Positioning vs. Prospecting; Motivated Selling vs. Tactical Marketing
A prospect who “finds” you first is more likely to buy from you, than if you find him. Has your medical doctor ever called you on the phone during dinnertime,…
David T. Fagan: Make-Sense Marketing — Stop Confusing People
There is an expression that goes something like this: “A confused buyer is not a buyer.” Simply put, stop confusing people. Now more than ever our proposals, offers, and promotions…
Huge Marketing Opportunity: New Domain Extensions
Domain names are often called “virtual real estate.” And everyone knows that the three most important factors in real estate are “location, location, location.” In the online world, that translates…
Perry Marshall: Attract More Customers with White Papers
In writing white papers, there’s one tiny thing that’s vitally, critically important, above all other things: YOUR HEADLINE. The headline is more important than anything else! If you choose a…
David T. Fagan: Discover how to create an UNFAIR ADVANTAGE over your competitors
Disclaimer: If you do NOT like to win then this article isn’t for you. If you do NOT believe you have the best solution in the market place then this…
Steve Clark: Can Your Brain Be Tricked By Price?
Does the price you paid for that expensive wine at dinner influence your satisfaction with that wine? The answer to this question may reside in the folds of your medial…
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