Steve Sipress
Head Rhino & Chief Strategist
Richard Sherman – The Rant
Last Sunday morning, I watched a 1-hour special on ESPN all about the Seattle Seahawks’ Russell Wilson, and was immediately taken with the intelligence, dedication, work ethic, leadership and humility…
Matt Bacak: The Amazing Power of Giving Stuff Away
How do you make money online? You pick a hot market, you set up a website with a lead capture page (opt-in page), you sell products and you also collect…
Genius Doer, Inept Marketer
My beautiful wife Michele and I took a well-timed trip to Scottsdale, Arizona last week. Temperatures reached the high 60’s every day, as opposed to the record low temperatures caused…
Perry Marshall: 3 Email Tricks
Today, three techniques from Rich Jacobs, who does marketing for attorneys. Rich is rising through the ranks, having made autoresponders a high art. Autoresponder Trick #1: I use InfusionSoft, and…
Perry Marshall: Secret of the Billion-Dollar USP
I got this note from long-time Planet Perry member and expert copywriter Nick Neilson. Nick always asks great questions: In the software company I’ve started, I was torn between re-learning…
The Best Christmas Video Ever
For the past four years, I’ve written a new blog post every Wednesday. This is the first time Christmas has fallen on a Wednesday during that time. So I thought…
David T. Fagan: Your Website “Must-Have Features” Checklist
It’s articles and conversations like this that where I always feel the need to start with this disclaimer. DISCLAIMER: There are no “silver bullets” in marketing. This means that there…
David T. Fagan: Let Your Website Say What You Shouldn’t
Websites are NOT “one size fits all.” So many people totally misunderstand what their website is really for, how to leverage a good website, or even what a good website…
Steve Clark: It’s Not About the Coffee
In 1990, Howard Schultz had a proposal for a small coffee wholesaler in Seattle called Starbucks. At that time, the average cup of coffee sold for 50 cents and Schultz…
David T. Fagan: Your Business Would be Better if Your Brand was Better
A “Brand” is the sum total of all the experiences people have had with any person, place or thing (products and organizations are things). Yes, people and places have brands…
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