Steve Sipress
Head Rhino & Chief Strategist
Donnie Bryant: How to Be Assertive Without Making People Run at the Sight of You
We all know one of them. You know who I’m talking about. The “my way or the highway,” Type A personality. The ones who always seems to get his way,…
MaryEllen Tribby: Stop Focusing On One Channel Of Marketing At A Time!
People often hear the term multi-channel marketing and ask if it is the same thing as multi-level marketing. The answer is no, definitely not, no way! Multi-level marketing (MLM), as…
Kim Walsh-Phillips: How To Schedule Using Your Facebook Timeline for Better Ad Results
Paying for people to see your posts is simply just a part of doing business on Facebook. This is because Facebook makes no apologies for the fact that only 8%…
Matt Bacak: How to Pick the Right Offers to Mail
There’s a concept in my office that I created to help my affiliate manager ascertain which offers to mail to my list. I call it “Crossing the Line.” It’s very…
Effective Loyalty Program Options
My beautiful wife Michele and I visited the party city of New Orleans last week during the start of Mardi Gras. While I connected with some old friends and made…
Olympic Entrepreneurs
Last week, I wrote about some of the silly non-sports on display at the Winter Olympics, and the important fact every business person needs to realize: You are in “The…
Sports or Show Business?
I tuned in to NBC-TV’s coverage of the Sochi Olympics Opening Ceremony last week, knowing that I would watch very little of any of the actual two weeks of competition.…
Daven Michaels – The #1 Way Marketers Throw Away Their Time, Energy & Money
By now, just about every marketer knows they ‘should’ be using a virtual assistant to free up their time for more important matters like strategizing, organizing campaigns, arranging JV’s, creating…
Kim Walsh-Phillips: Increasing Facebook Engagement for a Higher ROI
I’m obsessed with a high ROI on social media. Yet, today’s article is about engagement, not sales. How does engagement help drive ROI? The more people you have interacting with…
Super Bowl Ads – As Bad As The Game Itself
Here we go again. Loyal readers of this blog know that I post almost the exact same message every year after the Super Bowl lamenting how horribly ineffective that year’s…
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