Steve Sipress
Head Rhino & Chief Strategist
Effective Word-Of-Mouth Tactics – Part XIV
Ten days ago, social media giant Facebook admitted that its “data scientists” conducted an extensive “mood” experiment on 689,003 of its users without their knowledge back in January 2012, where…
Effective Word Of Mouth Tactics – Part XIII
Similar to the I-get-all-caught-up-in-it-once-every-four-years-and-then-could-actually-care-less excitement about curling, figure skating, swimming and gymnastics, for the past couple of weeks Americans had an extreme case of Soccer Fever. Mired in the midst…
Matt Bacak: Why A Disorganized List Can Kill Your Profits
Email marketing is my main source of income. That might surprise a lot of people that I make most of my money by sending out emails to a list of…
MaryEllen Tribby: In Tough Economic Times: Market Smarter, Not Harder
“When the going gets tough, the tough get going” is a motto your more resilient and clever CEO’s and marketing professionals adopt while their meek counterparts tend to bury their…
Effective Word Of Mouth Tactics – Part XII
My beautiful wife Michele and I love the “24” show, featuring the world-saving exploits of the amazing and amazingly-ruthless Jack Bauer. We’ve watched every episode of every season, as Jack…
Matt Bacak: Mastering Social Media Is Easy
Social media is an avenue that cannot be ignored for entrepreneurs, no matter the area of their business. Upwards of 70% of online adults use Facebook and almost 20% use…
Effective Word Of Mouth Tactics – Part XI
In last week’s post, I discussed the fact that the “XHose Pro” and other brands of “expandable hoses” have an overwhelming percentage of extremely negative customer reviews on Amazon.com, yet…
Matt Bacak: 9 Tips That Make Subject Lines Effortless
Subject lines are a key component of an email marketing campaign. Writing them effectively is essential to your success as an internet marketer but it’s not always easy to find…
Effective Word Of Mouth Tactics – Part X
Last weekend I was relaxing on my deck, reading a few books on sales and marketing, when I heard a loud POP just a few feet away. Apparently, my beautiful…
Effective Word Of Mouth Tactics – Part IX
24-hour cable news channels, social media websites and office breakrooms around the country have all been home to practically non-stop discussions about American soldiers over the past couple of weeks,…
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