Steve Sipress
Head Rhino & Chief Strategist
Foundation Friday – Do you make this #1 most common and deadly mistake with your marketing?
Recorded on Friday, May 19, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-19.mp4 I’ve run my own businesses and helped thousands of others to grow theirs over the past four decades. I still see this #1…
Topical Tuesday – The #1 Secret To Getting Media Attention
Recorded on Tuesday, May 16, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-16.mp4 Recently, a beauty queen’s comments went viral on social media, and also captured the attention of the traditional media. Today I discuss how…
Direct Mail Monday – Are You Making These Mistakes?
Recorded on Monday, May 15, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-15.mp4 Today I share some of the mail I’ve received over the past week. I explain what’s effective, and what missed the mark. Connect…
Foundation Friday: Are You Making This #1 Mistake With Your Ads?
Recorded on Friday, May 12, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-12.mp4 Almost every business owner makes the same mistake: They put the name and/or logo of their company at the top of their ads.…
Throwback Thursday: The Ultimate Sales Letter
Recorded on Thursday, May 11, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-11.mp4 This was one of the very first books I ever read about direct response marketing. I still learn something new every time I…
Lessons From Late Night Shows
Recorded on Tuesday, May 9, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-09.mp4 Two different network late night show hosts made big news last week. Here are the two important and entirely different lessons for business…
Interview With Rob Anspach
Recorded on Thursday, May 4, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-05-04.mp4 Social Media Expert Rob Anspach’s latest book was just published: “No Experience Necessary!: Social Media For The Boomers, Gen X-ers & The Over…
The Tremendous Power Of Storytelling
Recorded on Sunday, April 30, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-30.mp4 The #1 job of all entrepreneurs and business owners is to sell – our products, our services, our vision, our opportunities, etc. Don’t…
Does Fear-Based Marketing Work?
Recorded on Saturday, April 22, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-22.mp4 Today is “Earth Day,” which has always been all about instilling hysterical fear into people over the environment. Does using fear work? Absolutely…
Are You Doing The Same Thing As Bill O’Reilly?
Recorded on Thursday, April 20, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-04-20.mp4 There’s no defending the despicable things Bill O’Reilly has been accused of, that led to his recent ouster from the Fox News Channel.…
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