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Topical Tuesday – Trolling For Dollars

Topical Tuesday – Trolling For Dollars

Recorded on Tuesday, November 21, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-21.mp4 Donald Trump is the world’s #1 troll – which creates great opportunities for those who choose to troll him themselves. Connect with me…

Direct Mail Monday – Where To Start

Direct Mail Monday – Where To Start

Recorded on Monday, November 13, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-13.mp4 I met someone the other day who told me that he knows how well direct mail works, but he just doesn’t know what…

Direct Mail Monday – What Format Should You Use?

Direct Mail Monday – What Format Should You Use?

Recorded on Monday, November 6, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-06.mp4 So you’ve decided to incorporate direct mail into your overall marketing strategy. Congratulations. Now you need to decide what format you should use.…

Foundation Friday – What’s In A Name?

Foundation Friday – What’s In A Name?

Recorded on Friday, November 3, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-03.mp4 No one cares what the name of your company is — unless it tells a story that benefits your ideal target prospect. Here…

Throwback Thursday – My 20-Year Old Newsletter

Throwback Thursday – My 20-Year Old Newsletter

Recorded on Thursday, November 2, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-11-02.mp4 I’ve published hundreds of different newsletters over the past four decades, from simple to complex. All business owners should be using this WAY…

Topical Tuesday – Happy Halloween

Topical Tuesday – Happy Halloween

Recorded on Tuesday, October 31, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-31.mp4 Here’s the biggest lesson all business owners and entrepreneurs can learn from Halloween. Connect with me on Facebook for a new Live Video…

Direct Mail Monday – Feedback On Four Campaigns

Direct Mail Monday – Feedback On Four Campaigns

Recorded on Monday, October 30, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-30.mp4 Three of these are a part of multi-step, multi-media campaigns that I’ve covered before, and one is a new one from a client…

Foundation Friday – Sales vs. Marketing

Foundation Friday – Sales vs. Marketing

Recorded on Friday, October 27, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-27.mp4 Peter Drucker famously said, “The goal of marketing is to make selling superfluous.” So is there any reason you should ever be selling?…

Direct Mail Monday – Does It Work?

Direct Mail Monday – Does It Work?

Recorded on Monday, October 23, 2017 https://s3.amazonaws.com/fblivevideos/Facebook+Live+Video+17-10-23.mp4 I’m here at the Diamond VIP Reception at the GKIC Info-Summit. This entire event was filled using multiple pieces of direct mail in…