Steve Sipress
Head Rhino & Chief Strategist
Abe Lincoln’s Big Fish
My beautiful wife Michele love to watch movies from the comfort of our own living room, while relaxing on our comfortable sofa with our lovable cocker spaniel Emanuel in front…
Catching The Big Fish
Last week I traveled to Washington, DC for Yanik Silver’s Underground Online Seminar 9. Yanik really knows how to host an awesome event, filled with the latest cutting-edge online marketing…
Cruising To Success
Just one month ago, my beautiful wife Michele (that’s her to the left) and I were enjoying eight sunny, fun-filled days at sea on Mike Filsaime’s Western Caribbean Marketers Cruise.…
Can You Hear Me Now?
Some businesses do an exceptional job of paying attention to customer feedback. Many discover that this practice becomes a path to phenomenal success. …but other businesses choose instead to ignore…
The Advantage Of The Incumbent
It’s a well-known fact of politics that the person currently in office has a distinct advantage over his or her challenger. We’re seeing a clear example of that in this…
What To Do If You Don’t Own The Chicago Cubs
Yesterday, I made my annual trek to Wrigley Field to watch my beloved-but-hapless New York Mets play the Cubs. I was one of an underwhelming minority of fans faithfully dressed…
The Easiest Customer To Sell To
I’ve coached and consulted with over 1,000 business owners, entrepreneurs and sales professionals over the past 35 years or so, and in my experience one thing is crystal clear and…
Bundle Up In This Cold Economy
A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…
Dan Kennedy: The Secret Of Getting Referrals
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of…
Dan Kennedy: Gratitude As A Marketing Strategy
Many years ago, I took over a business with mammoth collection problems: almost all of its customers had open accounts and paid their bills ten to sixty days late (except…
Recent Comments