Steve Sipress
Head Rhino & Chief Strategist
Howard Stephen Berg: The Secret To Creating Crystal Clear Copy
Schema is created by the verbs, and nouns used in your sentences. The passage contains vague words and nouns. In fact, it is loaded with numerous indefinite pronouns like “this…
Felicia Slattery: Building Empathy for Career Success
Recently, I was the Featured Contributor to the Business Image Journal and was also interviewed for a blog site dedicated to home schoolers turned entrepreneurs. Both groups were interested in…
Joe Polish and Dean Jackson: 3-D Thinking: The Formula to Effective Marketing, Attracting New Customers, and Keeping Your Current Clients Coming Back
How can you be an effective marketer? How can you make money and go deep with your clients? How can you create a community and bond with them? Believe it…
Donnie Bryant: The Surest Path to (Client) Seduction
It’s the oldest trick in the book. And yet, it’s not really a trick at all: To seduce almost anyone, ask for and listen to his opinion.” — Malcolm Forbes…
Felicia Slattery: Communicating with Customers: A Case Study in What NOT to Do
Communication with your customers is so important. Don’t let this happen to you: I am SO over having to dial 1+area code+phone number to call my Mother on the other…
Is The NFL’s Pink Campaign Really Just A Scam?
I grew up in the 1960’s less than 10 miles from Shea Stadium, home of the New York Jets and the biggest star in all of sports at the time:…
Felicia Slattery: Communication in Your Business: Evaluating What Works and What Doesn’t
How is your communication going with your customers and prospects? It’s important to evaluate where things are from time to time so you can make any necessary adjustments. One quick…
Business Lessons From Politicians
The key to attracting and keeping clients and achieving long-term success in business is to be known, liked and trusted by your target market. The same goes for political success,…
A Cautionary Tale
I’ve used MANY vendors over the years. That’s one of the keys to getting a lot of things done, and done well – having a team of great people to…
Felicia Slattery: How to Speak to Your Audience No Matter Where They Are
In 1962, communication researcher Marshall McLuhan began to popularize the term “global village.” At the time, he was talking about the implications of the “modern” mass media and technology, such…
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