Steve Sipress
Head Rhino & Chief Strategist
Donnie Bryant: The Surest Path to (Client) Seduction
It’s the oldest trick in the book. And yet, it’s not really a trick at all: To seduce almost anyone, ask for and listen to his opinion.” — Malcolm Forbes…
Felicia Slattery: Communicating with Customers: A Case Study in What NOT to Do
Communication with your customers is so important. Don’t let this happen to you: I am SO over having to dial 1+area code+phone number to call my Mother on the other…
Is The NFL’s Pink Campaign Really Just A Scam?
I grew up in the 1960’s less than 10 miles from Shea Stadium, home of the New York Jets and the biggest star in all of sports at the time:…
Felicia Slattery: Communication in Your Business: Evaluating What Works and What Doesn’t
How is your communication going with your customers and prospects? It’s important to evaluate where things are from time to time so you can make any necessary adjustments. One quick…
Business Lessons From Politicians
The key to attracting and keeping clients and achieving long-term success in business is to be known, liked and trusted by your target market. The same goes for political success,…
A Cautionary Tale
I’ve used MANY vendors over the years. That’s one of the keys to getting a lot of things done, and done well – having a team of great people to…
Felicia Slattery: How to Speak to Your Audience No Matter Where They Are
In 1962, communication researcher Marshall McLuhan began to popularize the term “global village.” At the time, he was talking about the implications of the “modern” mass media and technology, such…
John Veney: Your Attitude Sucks
I know, this is not a politically corrected statement for today’s world — but it’s true. How many of you have come in contact with a receptionist that totally rubbed…
Felicia Slattery: Public Speaking – Always Have an Offer When You Speak on Stage for Business
Always have a product or service to sell when speaking. Recently I had the opportunity to speak at a women’s symposium event in beautiful Galena, Illinois. My client, Brian Basilico,…
Donnie Bryant: Secret Ingredient You Need Before Closing Any Sale
When you’re studying salesmanship, marketing or copywriting, what is the one element that always gets mentioned? Here’s a hint. You are trained to believe that you can’t close a sale…
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