I’m obsessed with a high ROI on social media. Yet, today’s article is about engagement, not sales. How does engagement help drive ROI? The more people you have interacting with…
One of the greatest things that I discovered in marketing is you need to understand, as much as possible, the mindset of your prospects and your clients, and determine why…
Resonating with your audience is the ultimate secret to really helping people with your message. You see, people are like crystal wine glasses. When one vibrates, so do the others.…
Webinars are a great tool to use if you want to sell high ticket items, whether they are your own or someone else’s. Before webinars existed, there used to be…
Last week I had an exercise where you imagined your perfect customer. How did it go? From this point forward, whenever you make a marketing video, craft an email, create…
Last week I introduced you to an exercise about how to find the perfect client. This week, I give you the specifics on how to do so and how to…
Are your websites among the millions hosted at one of the Endurance International Group (EIG)’s 24 brands that include HostGator, BlueHost, HostMonster and JustHost? All of mine are. All day…
Last week I introduced you to the Keys to the Kingdom. This week, I introduce you to the process of getting the clients you want. This exercise is called, “The…
For the past four years, I’ve written a new blog post every Wednesday. This is the first time Christmas has fallen on a Wednesday during that time. So I thought…
I teach my clients to provide an ongoing stream of quality, helpful, valuable content for their prospects and clients. This “providing value first” mindset is a key to building a…
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