Steve Sipress
Head Rhino & Chief Strategist
Susan Payton is the President of Egg Marketing & Communications, a marketing firm specializing in content writing and social media management. She’s the author of three business books: DIY Press Releases: Your Guide to Becoming Your Own PR Consultant, 101 Entrepreneur Tips and Internet Marketing Strategies for Entrepreneurs, and frequently blogs about small business and marketing on sites including ScheduleBase, The Marketing Eggspert Blog, AllBusiness, CorpNet, Small Business Trends, and Chamber of Commerce. Follow her on Twitter @eggmarketing, and read her blog at http://www.eggmarketingpr.com
Susan Payton: The Email Marketing Hunger Games – A Battle to the Inbox
In the midst of the holiday season, email marketers are fighting a competitive battle against other promotional emails, the spam folder and the delete button – The Email Marketing Hunger…
Susan Payton: Taking Your Business Blog to the Next Level
Now that you’ve started your business blog, it’s time for some advanced tactics to attract more readers, beef up your content, and become known as an expert in your industry.…
Susan Payton: How To Discover (And Manage) What People Are Saying About Your Brand On Social
Social media has given marketers and business owners alike unprecedented access to their customers. Monitoring what people are saying about your brand on social is easier than you might think,…
Susan Payton: How to Motivate Yourself to Get Sh#% Done!
As I write this, I’m bleary from a delicious brunch and the afternoon sun warming up my office. There’s nothing I’d like more than to take a long, luxurious nap.…
Susan Payton: 5 Things Micropreneurs Worry About (and How Not to Worry)
As I’ve said before, micropreneurs have a different set of worries than small business owners who operate larger companies. We’re less concerned about payroll and more concerned about paying ourselves.…
Susan Payton: Don’t Fall Victim to These 5 Time-Suckers
We each started our respective businesses because we wanted to do more of what we love. What many of us never foresaw was how difficult it sometimes is to cut…
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