Steve Sipress
Head Rhino & Chief Strategist
NBC has gotten blasted in social media circles over the past couple of weeks because of their horrendous coverage of the 2012 London Olympics. And rightly so. One commenter wrote:…
The oldest, youngest, first, last, best. Every Olympian has his or her own unique story. And without them, the world’s biggest sporting spectacle just wouldn’t be the same. Think it’s…
Thanks to NBC’s insistence on showing Olympic television action only via tape-delay, Twitter has become the medium of choice to communicate results of events in real time. According to the…
I did door-to-door sales for nine years, in hundreds of different cities and towns all across the U.S. and Canada. Through long, hard, agonizing trial and error, I eventually developed…
I spent a little over three years as an advertising consultant for a major yellow pages publisher. I remember being excited about taking on the position, because my job was…
> The recent heat wave certainly doesn’t have anyone in Chicagoland thinking about pro football. But dozens of big, dumb companies paid millions and millions of dollars to run ads…
Today we celebrate our nation’s 236th birthday. Hopefully you’ll take time today amidst the parades, cookouts and fireworks to reflect on the sacrifices our founding fathers made in order to…
Yesterday, I made my annual trek to Wrigley Field to watch my beloved-but-hapless New York Mets play the Cubs. I was one of an underwhelming minority of fans faithfully dressed…
I’ve coached and consulted with over 1,000 business owners, entrepreneurs and sales professionals over the past 35 years or so, and in my experience one thing is crystal clear and…
As my mentor Dan Kennedy says, “If you haven’t offended somebody by noon each day, you aren’t saying anything of importance, you aren’t even trying to get much of anything…
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