Steve Sipress
Head Rhino & Chief Strategist
Have you been challenged yet? While it may seem as if “everyone” has already done the ALS Ice Bucket Challenge (or has been challenge to do it, and declined to…
Small business owners ask me to help them all the time. And BY FAR the request I get most often is to help them get more new customers. But every…
I’m sure you’ve heard the shocking, sad news by now. No matter where you go over the last couple of days, it seems that everyone is talking about the way-too-premature…
The news media — and social media — are all abuzz these days over “The Deadly Ebola Virus Scare.” Some people have decided to remain calm and rational, while others…
As entrepreneurs, we’ve all worked jobs we hated. We were underpaid, under-appreciated and bored out of our minds. We either quit these jobs or were fired for poor performance because…
All four of my grandparents fled oppression in Eastern Europe around the turn of the 20th century and came to America as children, not speaking any English and with basically…
Last week, I shared how to construct an effective Word Of Mouth marketing campaign. Here are 40 Ways To Use Word Of Mouth when you execute your campaign, based on…
Ten days ago, social media giant Facebook admitted that its “data scientists” conducted an extensive “mood” experiment on 689,003 of its users without their knowledge back in January 2012, where…
Similar to the I-get-all-caught-up-in-it-once-every-four-years-and-then-could-actually-care-less excitement about curling, figure skating, swimming and gymnastics, for the past couple of weeks Americans had an extreme case of Soccer Fever. Mired in the midst…
My beautiful wife Michele and I love the “24” show, featuring the world-saving exploits of the amazing and amazingly-ruthless Jack Bauer. We’ve watched every episode of every season, as Jack…
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