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Stories written by Steve Clark

Steve Clark aka, "The Sales Psychologist," is the founder and CEO of New School Selling, an international business development and marketing consulting firm. He is the author of 'Profitable Persuasion - Proven Strategies for Sales and Marketing Success' and the Co-Author of “The Ultimate Success Secret” with marketing Guru Dan Kennedy.

To take a FREE Sales Quiz, and receive a customized personal analysis of your sales skills plus a set of 6 FREE Sales Training CDs go to:

-----> www.SteveClarkFreeOffer.com

Steve Clark: It’s Not About the Coffee

Steve Clark: It’s Not About the Coffee

In 1990, Howard Schultz had a proposal for a small coffee wholesaler in Seattle called Starbucks. At that time, the average cup of coffee sold for 50 cents and Schultz…

Steve Clark: Excuses Are Like Armpits …

Steve Clark: Excuses Are Like Armpits …

Some are large and some are small but they all stink. Warning! This is a strong message meant for mature adults. If you are easily offended quit reading now. Recently…

Steve Clark: How Do you Sell a Pencil?

Steve Clark: How Do you Sell a Pencil?

If I gave you a pencil and asked you to sell it, how would you go about it? This is one of the most basic sales questions I ask potential…

Steve Clark: 9 Strategies to Help You Become Bullet Proof In this Slow Economy

Steve Clark: 9 Strategies to Help You Become Bullet Proof In this Slow Economy

As the economy slows and businesses cut back on purchases, it will become more important than ever that companies and salespeople aggressively increase their efforts to acquire new clients. This…

Steve Clark: Are You Wasting Your Most Valuable Resource?

Steve Clark: Are You Wasting Your Most Valuable Resource?

What is your most valuable resource? If you said anything other than time you would be wrong. Time is the only nonrenewable resource you will ever have. You can acquire…

Steve Clark: Can Your Brain Be Tricked By Price?

Steve Clark: Can Your Brain Be Tricked By Price?

Does the price you paid for that expensive wine at dinner influence your satisfaction with that wine? The answer to this question may reside in the folds of your medial…

Steve Clark: Can You Handle The Truth?

Steve Clark: Can You Handle The Truth?

Recently I had a client email me to tell me he was electing not to join my elite Sales Training and Marketing Mastermind group. This is a very poor decision…

Steve Clark: Change or Die

Steve Clark: Change or Die

In 2008 business got off to a great start when Dan Smith – not his real name- opened a video store in my town. He and his wife remodeled a…