Steve Sipress
Head Rhino & Chief Strategist
Kim Walsh-Phillips (@prgurukim) is the award-winning Speaker, Author, Strategist and CEO of IO Creative Group, a results-driven marketing and PR agency. She is a techie marketing geek with great shoes, a hatred of awareness campaigns and an obsession for marketing with a sharp focus on ROI. Kim has worked with brands such as GKIC Inner Circle, Sandler Training, Harley-Davidson, Chem-Dry, and Hilton Hotels to increase revenue through direct response marketing.
Kim has been featured by NBC, CBS, FOX and NPR and is the author of best-selling Stupid Series, including Awareness Campaigns are Stupid and Other Secrets to Stop Being An Advertising Victim and Start Monetizing Your Marketing” and the upcoming book: Most Social Media is Stupid: Strategies to monetize your online marketing while you ignore everything else.
Register for her free video training series, "How To Turn Facebook Likes Into Customers In Three Steps" at:
Kim Walsh-Phillips: Stoke The Fire: How To Get Your Facebook Fans Ready To Buy
Want to creep out guests at a dinner party? Start the conversation with a sales pitch. I kid you not, I was at an event like this recently. I was…
Kim Walsh-Phillips: Three Behaviors Of The Top 1% Of Successful Marketers On Facebook
FACT: There are more than 28 million advertisers on Facebook. The reality is most are wasting their time and money. Case in point…I recently attended #ICON, a conference about Infusionsoft,…
Kim Walsh-Phillips: How To Make Them Buy Now
I remember when the Tweeting attacks started. An event we were holding for a client was cancelled due to a hurricane and in the midst of preparing for the safety…
Kim Walsh-Phillips: How To Create A Facebook Ad That Sells
Seeing so many ads in your news feed, Facebook marketing appears easy. And to most it is. They are easily losing buckets of money. They focus on “engagement” and “Likes”…
Kim Walsh-Phillips: How To Write Your Ebook In One Day And Put It Up For Sale
The thought of writing a book may seem daunting. I get it; writing the No BS Direct Response Social Media Marketing Book I am co-authoring with Dan Kennedy is no…
Kim Walsh-Phillips: How I Sell More Than $20,000 In One Hour (And How You Can Too)
I have optimized, tested, studied and executed webinars and have developed a formula that gives me a 20 to 40% sales rate for each webinar. Recently I did one where…
Kim J. Walsh-Phillips: Four Changes I Made To Our Business That Caused Our Revenue To Triple
Several years ago, we were really struggling to survive as a firm. The revenue we brought in didn’t come close to covering the expenses we had going out. We were…
Kim Walsh-Phillips: 5 Ways To Attract New Clients, Members Or Customers From Facebook
Not surprisingly, while the copy might be different, the same strategies work for all types of business on Facebook. And they can for you too. Facebook is NOT just for…
Kim Walsh-Phillips: 5 LinkedIn Tricks For Quick Sales In 2015
As you kick off your sales and marketing strategies for 2015, seek a quick win by looking to LinkedIn. This powerful data-driven prospecting pool can give you the early successes…
Kim Walsh-Phillips: How To Simplify Your Social Media Strategy Into Three Steps And Get More Customers On-Demand
While only 30% of businesses receive an ROI from their social media marketing, getting a return on your time, money and energy doesn’t have to be complicated. (Source: IOC Survey…
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