From the eyes of a marketer, I am constantly amazed by the perception that people have of the artificial God-like status of certain celebrities. I was talking to my friend…
The selling of how-to advice, for those that are in the info business, it’s a really interesting sort of business. Let’s say you’re selling courses that are printed. A lot…
If you’re waiting for the right time before you can implement something, you’re going to be waiting a very long time, because the right time never shows up. Yeah, there’s…
People support what they help to create. If you have people that aren’t buying from you, ask them, “Why are you not buying? Why are you buying? I’m thinking about…
One of the greatest things that I discovered in marketing is you need to understand, as much as possible, the mindset of your prospects and your clients, and determine why…
Several years ago, I’d sent out a letter to 100 people that I thought would give me really good feedback, that had attended one of my conferences that I had…
Do you ever sit and scratch your head and wonder why your last ad didn’t work? Well if you haven’t tried direct response marketing techniques yet, then 99% of your…
Mention “selling” to some people, and it automatically conjures up a guy in a cheap suit trying to pressure them into buying something they clearly don’t want. Selling is greedy……
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