Steve Sipress
Head Rhino & Chief Strategist
Email Delivered
Heather Seitz started her career online back in 1999 during the Dot Com boom and worked at a number of startups prior to starting her own digital marketing company. She has sent millions of email messages and has learned what works and what doesn't.
Heather has built a highly successful email marketing and deliverability company, and works with some of the top marketers in the world on a daily basis. She has developed campaigns across a variety of industries and campaign types such as marketing sales funnels, re-engagement campaigns, affiliate promotions, product launches, and more… With over 14 years in digital marketing, and email specifically, Heather is able to help take your email campaigns to the next level – AND get your messages to your subscribers’ inboxes!
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Heather Seitz: Improving Your Email Subject Lines
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting…
Heather Seitz: How to Build Credibility and Trust with Your Subscriber List
One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position…
Heather Seitz: Let Your Subscribers Tell You What They Want
Does it seem like your email campaigns are a shot in the dark? If you are guessing at what your subscribers want and getting inconsistent response rates to your promotions,…
Heather Seitz: HTML vs Text: Which is Best for Email?
HTML vs text, which is best? If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask. To listen to the HTML advocates,…
Heather Seitz: 10 Tips for Writing Effective Email Copy
No doubt you’ve heard the truism in online marketing that ‘the money is in the list.’ By itself, that truism is about as useful as saying that ‘the fish are…
Heather Seitz: 5 Tips to Make Your Email Marketing Mobile Friendly
Are your email campaigns mobile friendly? For too many marketers, the answer is a resounding no. Even if you have taken some steps to make your email marketing mobile friendly,…
Heather Seitz: Email Marketing vs Social Media
There is a heated debate inside marketing circles right now about whether email marketing (EM) or social media marketing (SMM) is a better option when it comes to focusing your…
Heather Seitz: Using Video in Email to Boost Conversion
Attention is the most precious commodity in marketing. When it comes to email marketing, your subscriber’s inbox is full of emails that compete for attention against yours. The cold hard…
Heather Seitz: 7 Steps to Warming Up a Cold List
It’s a common problem for email marketers: Cold lists. For one reason or another, a list gets overlooked or neglected and doesn’t receive an email from you in weeks, months,…
Heather Seitz: Is Your Email Landing In the Spam Folder?
There are essentially 3 places your email messages are going: The Inbox (Naturally this is the intended goal, but not always the case unfortunately). The Spam Folder(This is getting harder and…
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