Steve Sipress
Head Rhino & Chief Strategist
Brian Basilico is an internationally recognized speaker, best selling author, trainer and adjunct professor. He brings over 30 years of marketing experience to his award winning internet marketing company, B2b Interactive Marketing, Inc. Brian is a syndicated blogger, and has been featured as an guest expert in Entrepreneur and Inc. magazines, as well as various news articles, radio shows, and podcasts.
B2b helps companies and non-profits, market their products and services through the effective use of on-line tools including; websites, blogs, eMail, social networking, Google, S.E.O., YouTube, and more. Brian has produced thousands of projects for hundreds of companies, ranging from solopreneur to Fortune 100. He combines years of marketing experience, with technical expertise, to build on-line campaigns that continue to produce measurable results. As a musician, technician, programmer, producer and consultant, he has built a reputation for creativity, innovation, and translating “geek” into English.
Brian Basilico: The Disconnect Between What You Are Selling and What People Are Buying
You have been there (most of us who have kids know what I’m talking about). Your family goes to a carnival or fair and your kid wants to play a…
Brian Basilico: Promoting a Book … Business 101
I have been running businesses for over 30 years, so I have a bit of experience. But writing a book made me feel like a novice. I look at people…
Brian Basilico: Is SEO Your Door-to-Door Salesman?
When the doorbell rang many years ago, it was more often than not a salesman. Back then we left the door unlocked and our friends and neighbors just walked in…
Brian Basilico: 5 Lessons I’ve Learned About the Conventional Wisdom of Social Networking
Have you ever been to a convention? I am not talking about a political one (although the logic I am intending to show applies there also), but an industry one.…
Brian Basillico: 3 Questions Abour Your Social Media
What is your ultimate goal in business? If you are like most, you measure that through sales. People say, “My business is up (or down) 20% this year” or “My…
Brian Basilico: Follow You … Will You Follow Me and Changing of the Guard
Tweet Me – Tweet You Recently, I attended my biweekly Congregational Church of Batavia networking meeting and listened to an awesome speech by Eric Michelson (a friend and partner in…
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