Steve Sipress
Head Rhino & Chief Strategist
Social Proof & AI – How to Leverage Testimonials, Reviews & Data for Maximum Impact
Social proof — testimonials, case studies, and reviews — has always been a powerful persuasion tool. But AI is taking it to the next level by automating how businesses collect,…
Growth Hacking with AI – Case Studies from Mid-Sized Companies
Growth hacking isn’t just for startups. Mid-sized companies looking to scale efficiently can leverage AI-driven automation, predictive analytics, and machine learning to gain a competitive edge. AI removes guesswork from…
The Role of AI in B2B Lead Generation: Best Practices for 2025
Generating high-quality leads has always been one of the biggest challenges in B2B marketing. Traditional methods, such as cold calls, mass emails, and generic ad campaigns, often result in low…
AI & Personalization How Mid-Sized Companies Can Compete with Amazon
Amazon has set the gold standard for AI-driven personalization, using advanced algorithms to tailor product recommendations, pricing, and marketing messages to individual customers. But mid-sized businesses often assume they can’t…
The Psychology of Pricing: How AI Helps Businesses Optimize Price Strategy
Pricing is one of the most powerful tools in business. It influences how customers perceive value, drives buying decisions, and directly impacts revenue. But traditional pricing strategies often rely on…
AI-Powered Retargeting: How to Bring Lost Leads Back to Your Sales Funnel
Every business loses potential customers. They visit your website, check out a product, maybe even add it to their cart — then disappear, usually never to return. But with AI-powered…
5 AI Tools That Are Transforming Digital Advertising in 2025
AI is revolutionizing digital advertising. The days of throwing money at ads and hoping for the best? Gone. Smart businesses are using AI to target better, spend less, and sell…
The Science of Persuasion: 6 Psychological Triggers That Drive Sales
If you want more sales, you need to understand why people buy. It’s not logic. It’s psychology. And when you combine AI with human persuasion, you get an unstoppable sales…
How AI Predicts Buyer Behavior & Improves Conversions
If you want to sell more, faster, and easier, you need to understand what makes people buy. And guess what? AI has cracked the code. The big dogs — Amazon,…
Lou Gehrig, Cal Ripken, Jr., Brett Favre, And Me
Recorded on Wednesday, March 12, 2025 There’s nothing magical about consistency, integrity, and dedication. Connect with me on Facebook for a new live video every day. Enjoy!…
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