Steve Sipress
Head Rhino & Chief Strategist
Emotional AI: How Sentiment Analysis Is Revolutionizing Customer Service
Remember the last time you contacted customer service and felt truly understood? If that experience is rare, you’re not alone. Most customer service interactions leave consumers feeling frustrated, unheard, or…
Voice Search Optimization: How AI Is Changing SEO Strategy for 2025
Still optimizing only for typed searches? You might be missing almost half your potential customers. Voice search now accounts for 43.2% of all search queries, according to the latest research.…
AI-Powered Competitor Analysis: Uncovering Hidden Opportunities in Your Market
Ever feel like your competitors know something you don’t? You’re probably right. In today’s data-driven marketplace, understanding your competition isn’t just about checking their prices or following their social media.…
The Future of AI in Marketing: Predictions for the Next 5 Years
The marketing landscape is transforming faster than ever before. Artificial intelligence has moved from experimental technology to essential marketing tool in just a few years. And this rapid evolution shows…
AI & Leadership: How to Build an AI-Ready Marketing & Sales Team
The integration of AI into marketing and sales isn’t just a technology upgrade. It represents a fundamental shift in how teams operate, make decisions, and deliver results. Research shows that…
How AI is Changing Consumer Behavior: What Every Business Needs to Know
The shopping experience today looks dramatically different than it did just a few years ago. What’s driving this transformation? Artificial intelligence is quietly reshaping how consumers research, compare, and purchase…
AI vs. Human Creativity: Where Automation Wins & Where Humans Still Dominate
The creative landscape is shifting faster than ever. As AI tools like Midjourney, DALL-E, and ChatGPT become part of our daily workflows, many professionals wonder: Will machines replace creative jobs?…
5 Ways Mid-Sized Companies Can Implement AI Without a Huge Budget
Is AI just for tech giants with unlimited resources? Not anymore. Many mid-sized companies worry they need massive tech teams and even bigger budgets to use AI in their marketing…
AI & the Power of “Anchoring”: How to Influence Customer Decisions with Pricing
The Price Is Right (Or Is It?) Have you ever noticed how that $7 coffee doesn’t seem so expensive after you’ve seen the $9 specialty drink on the menu? Or…
The Future of Sales How AI-Powered Chatbots Are Changing B2B Relationships
The Sales Revolution Nobody Saw Coming Remember when everyone said, “B2B sales will always need the human touch”? Well, they weren’t exactly wrong. But they weren’t entirely right either. A…
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