Did you think you had to be the leader and manage things too? Among entrepreneurs, I’ve noticed some deep-rooted ideas about what it takes to be really successful. Some of…
I have optimized, tested, studied and executed webinars and have developed a formula that gives me a 20 to 40% sales rate for each webinar. Recently I did one where…
I was on the phone earlier this week with copywriting legend John Carlton and we were ranting about all sorts of topics. (You know, like you do when you’re on…
I sent flowers to arrive 5 days early before my Mom’s birthday, because I didn’t think she would make it that long. They arrived this morning, and then about an…
McDonald’s is the leading franchise in the world because of its consistency and predictability. You can be on the other side of the country or around the world and when…
One of the best ways to grow your community and attract new clients is by creating valuable content that spreads both your vision and your message. The biggest challenge is…
Which One Of These Things Is Not Like The Others? Santa Claus, Leprechauns, the Easter Bunny or the Ideal Customer. Obviously, the first three have holidays associated with them, so why…
Video is increasingly becoming the go-to medium for people to satisfy their information and entertainment needs. A recent study found 72% of B2B marketers use YouTube and by 2017, video…
Have you ever felt the need to help someone who has helped you in the past? This is known as the law of reciprocity. It is one of the many…
Are your email campaigns mobile friendly? For too many marketers, the answer is a resounding no. Even if you have taken some steps to make your email marketing mobile friendly,…
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