As selfish people, we are always thinking about what we want. We want our customers to complete surveys, to confirm their opt-ins and to upgrade their memberships. Our customers are…
A big part of lead generation is creating content and sharing it with prospective customers. Rather than going out and finding them, you’re giving them plenty of opportunities to find you on their…
Leap of Faith Why is it that some people will jump out of a perfectly good airplane, but can’t stand the thought of giving a presentation in front of a crowd? I…
Remember back in high school English class when you had to write a persuasive essay? Maybe you wrote to convince people to adopt a puppy or let you get a…
On any given day, most of us dedicate time to our children, spouses, careers, friends, charities, churches, parents, siblings, clients, household activities, and, oh yeah, if there is a little…
Four Steps To A Breakthrough. When I talk to entrepreneurs about what’s exciting for them right now, what they’re excited about going after, the conversation generally comes down to: “When…
Cold-calling potential prospects can be frustrating and hard. Whether you are doing it in person or on the phone, it is your job to warm up a potential customer. This…
Attention spans are getting shorter as information and content of every industry are becoming more readily accessible. We want what we want, and we want it immediately. This is the…
I don’t normally do “guest blog posts”, but I saw this from my friend, John Rinaldi, and I couldn’t resist. It made me laugh and nod my head. Mid-February is “reality…
The internet is a massive web of noise. Standing out among millions of other people is hard. Plus, our attention spans are shrinking. We want things now. We have limited…
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