The United States continues to rack up massive debt, while most of its citizens are earning and saving less money than ever. Similar financial disasters are occurring in Europe and…
I was recently on a call with one of our consulting clients and we were discussing their stats. The long and the short of it is that they were getting…
Why you need to choose: commoditized transaction or transformational experience. During my lifetime as an entrepreneur, there’s been a huge change in what people are willing to pay in the…
Want to creep out guests at a dinner party? Start the conversation with a sales pitch. I kid you not, I was at an event like this recently. I was…
Through the process of working with several different membership marketers, Denise and I have discovered an alarming truth: few of their internal member relations teams are performing the basic systems…
Creating content is no easy task, especially with time constraints. Coming up with new ideas and generating top-quality content often don’t go hand-in-hand, as the increase in one leads to…
Do you remember participating in science fairs as a little kid? There were all kinds of cool experiments involving magnets, paper and lots of other stuff. But by far the coolest…
For many companies, a home page is a handshake, business card, and lunch meeting rolled into one. Your website is the first thing that prospective customers see, and if you’ve…
Thinking about how to start writing a book, but aren’t sure where to start? DO NOT attempt to do it until you have answered all of the questions on this…
One of the reasons an email marketing campaign can perform badly is a lack of trust and credibility with your subscribers. It’s no secret that skepticism is the default position…
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