If you’re waiting for the right time before you can implement something, you’re going to be waiting a very long time, because the right time never shows up. Yeah, there’s…
A friend asked for my advice the other day: Who teaches the best marketing stuff for my offline business clients? Here is Part I of my response… My biz is…
Not long ago, I made a simple “fix” in my business that immediately doubled (probably more) my productivity. This fix happened in 15 minutes and the effects were immediate: less…
After I got laid off from engineering, I told my buddy Frank Kavenik, 15 years older than me, that I was going into sales. He’d started as an engineer, became…
I tuned in to NBC-TV’s coverage of the Sochi Olympics Opening Ceremony last week, knowing that I would watch very little of any of the actual two weeks of competition.…
People support what they help to create. If you have people that aren’t buying from you, ask them, “Why are you not buying? Why are you buying? I’m thinking about…
What is confidence? We tend to think of it as a personality trait or an emotional response, but my experience is that it isn’t as passive or reactive as that.…
By now, just about every marketer knows they ‘should’ be using a virtual assistant to free up their time for more important matters like strategizing, organizing campaigns, arranging JV’s, creating…
I’m obsessed with a high ROI on social media. Yet, today’s article is about engagement, not sales. How does engagement help drive ROI? The more people you have interacting with…
Here we go again. Loyal readers of this blog know that I post almost the exact same message every year after the Super Bowl lamenting how horribly ineffective that year’s…
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