Steve Sipress
Head Rhino & Chief Strategist
Joe Polish: Selling Past Barriers (Part VI)
From the eyes of a marketer, I am constantly amazed by the perception that people have of the artificial God-like status of certain celebrities. I was talking to my friend…
Roger Abramson: Who Teaches The Best Marketing For Offline Clients? (Part III)
A friend asked for my advice the other day: “Who teaches the best marketing stuff for my offline business clients?” Go here for Part I of my response… Go here…
Jason Leister: How to Sell Products Online Without A Sales Letter
Two and a half years ago, I chanced upon something in my business that is transforming my life… What did I discover? I simply sat down and started writing emails…
Matt Bacak: How to Pick the Right Offers to Mail
There’s a concept in my office that I created to help my affiliate manager ascertain which offers to mail to my list. I call it “Crossing the Line.” It’s very…
Effective Loyalty Program Options
My beautiful wife Michele and I visited the party city of New Orleans last week during the start of Mardi Gras. While I connected with some old friends and made…
Joe Polish: Selling Past Barriers (Part V)
The selling of how-to advice, for those that are in the info business, it’s a really interesting sort of business. Let’s say you’re selling courses that are printed. A lot…
Roger Abramson: Who Teaches The Best Marketing For Offline Clients? (Part II)
A friend asked for my advice the other day: “Who teaches the best marketing stuff for my offline business clients?” Go here for Part I of my response… Now here’s…
Jason Leister: How to Overcome Your Fear of Selling Yourself
Years ago, I spent a summer in the desert of Arizona selling for a computer services company. I was tasked with driving around to businesses, walking in cold, and pitching…
MaryEllen Tribby: The Five Biggest Do’s and Don’ts in Business – Apply Them and Prosper
It was just four years ago that I quit the security of having a wonderful corporate CEO job, working for one of the few thriving organizations in a dreadful economy.…
Olympic Entrepreneurs
Last week, I wrote about some of the silly non-sports on display at the Winter Olympics, and the important fact every business person needs to realize: You are in “The…
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