There’s a universe of activity going on in the marketplace, but we have to earn a place in that universe if we want to live out there. For most people,…
Last week, I shared how to construct an effective Word Of Mouth marketing campaign. Here are 40 Ways To Use Word Of Mouth when you execute your campaign, based on…
Reputation management means managing or controlling your online reputation, i.e. how you are seen by the public on the web. When you search for your name or company name on…
In The 80/20 Manager, Richard Koch tells the story of a Prussian army commander and his unique method for utilizing his officers, according to their intelligence and their work ethic……
A number of times over the past few years, I’ve heard commentators speculate that we’re facing the end of capitalism. That’s impossible. The Nobel Prize-winning Austrian economist Friedrich Hayek said…
Many entrepreneurs and small business owners make the mistake of not taking the time to craft a mission statement. They think it’s just fluff and a waste of time. Truth…
Ten days ago, social media giant Facebook admitted that its “data scientists” conducted an extensive “mood” experiment on 689,003 of its users without their knowledge back in January 2012, where…
Reputation management means managing or controlling your online reputation, i.e. how you are seen by the public on the web. When you search for your name or company name on…
Polarization is Not the Goal, It Is a Byproduct of the Goal Ahhh… now we’re getting somewhere. But if becoming a polarizing figure isn’t something you pursue directly then what…
Just a couple of weeks ago, a client came to my house for a one-on-one consultation. He had paid for a full day of my time (not cheap). He had…
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