Steve Sipress
Head Rhino & Chief Strategist
Steve Clark: Excuses Are Like Armpits …
Some are large and some are small but they all stink. Warning! This is a strong message meant for mature adults. If you are easily offended quit reading now. Recently…
Donnie Bryant: How to Avoid Becoming a Marketing Imbecile
“So the final conclusion would surely be that whereas other civilizations have been brought down by attacks of barbarians from without, ours had the unique distinction of training its own…
Felicia Slattery: The Key to Networking
On one of the online networking forums I’m a part of we often talk about getting business. Recently one of the members posted this: “…networking is about “giving” first, then…
Happy Thanksgiving
I teach my clients to provide an ongoing stream of quality, helpful, valuable content for their prospects and clients. This “providing value first” mindset is a key to building a…
Howard Stephen Berg: The Secret To Creating Crystal Clear Copy
Schema is created by the verbs, and nouns used in your sentences. The passage contains vague words and nouns. In fact, it is loaded with numerous indefinite pronouns like “this…
Perry Marshall: A Guaranteed Way to Capture the Attention of Prospects
You will capture the attention of your customers when you enter the conversation already taking place inside their heads. One of the greatest mistakes companies make is developing products based…
Peter Diamandis: The DIY Revolution — How To Remove 99% of the Cost from Your Product
I’m a huge fan of Chris Anderson’s DIY Drones, and how his model of creating a Do-It-Yourself (DIY) community allows him (and YOU) to be surrounded by the smartest people…
David T. Fagan: Dreaming is Good, Doing is Better
I hope you like the title. It started out as “I hate dreamers” but then I remembered my mom taught me not to hate. Then the subject line was “dreamers…
The Obamacare Debacle – Part II
In last week’s post, I shared the letter I received from my health insurance company telling me that – despite what our President promised – I could not keep my…
Steve Clark: How Do you Sell a Pencil?
If I gave you a pencil and asked you to sell it, how would you go about it? This is one of the most basic sales questions I ask potential…
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