Steve Sipress
Head Rhino & Chief Strategist
A Timely Business Lesson From A Superstar Entrepreneur
Today I’m attending the third and final day of the annual conference of a software company, even though I’m far from what anyone would call a “techie.” Infusionsoft helps thousands…
Dan Kennedy: Test And Grow Rich
“Testing” is an ugly topic. Why? Because testing variables in advertising, direct mail, phone scripts and sales presentations requires discipline, diligence and patience. To get it right, you can only…
A Double Dose Of March Madness
changes This past Sunday, millions of Americans watched their 67th college basketball game in two weeks, as the number of teams was whittled down to The Final Four. Later that…
Election Results – What Entrepreneurs Can Learn
The results of yesterday’s Illinois Republican Presidential Primary Election are in, and the underwhelming choice was Mitt Romney. Anyone who has been following the circus that is this year’s race…
Good luck? Bad luck? No luck?
This Saturday, thousands of Chicagoans will take part in and watch the St. Patrick’s Day Parade, while thousands more will catch a glimpse of the Chicago River as it turns…
Is Your Offer Irresistible?
Years ago, when my business was struggling and I was always wondering where my next customer was coming from, I decided to become a student of effective marketing. That means…
Dan Kennedy: The Secret Of Getting Referrals
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of…
The Entrepreneur’s Opportunity Of A Lifetime
Last Wednesday, I hinted at the tremendous opportunity this current down economy presents to all entrepreneurs (and would-be entrepreneurs) to lift themselves up from struggling to successful. I even cited…
Dan Kennedy: How To Become A Renegade Recession-Made Millionaire
You might think that I spend my days lollygagging at the track, sipping minty-fresh juleps, and communing with my horses. That doesn’t sound too bad to me, however, those critters…
Will you be the next Lin-sation?
Please indulge me, as a died-in-the-wool, loyal-as-they-come, lifelong dedicated fan of the perennially underachieving New York Knicks basketball team. Even if you are far from a rabid basketball fan, you…
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