Steve Sipress
Head Rhino & Chief Strategist
A Double Dose Of March Madness
changes This past Sunday, millions of Americans watched their 67th college basketball game in two weeks, as the number of teams was whittled down to The Final Four. Later that…
Election Results – What Entrepreneurs Can Learn
The results of yesterday’s Illinois Republican Presidential Primary Election are in, and the underwhelming choice was Mitt Romney. Anyone who has been following the circus that is this year’s race…
Good luck? Bad luck? No luck?
This Saturday, thousands of Chicagoans will take part in and watch the St. Patrick’s Day Parade, while thousands more will catch a glimpse of the Chicago River as it turns…
Is Your Offer Irresistible?
Years ago, when my business was struggling and I was always wondering where my next customer was coming from, I decided to become a student of effective marketing. That means…
Dan Kennedy: The Secret Of Getting Referrals
There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of…
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