Steve Sipress
Head Rhino & Chief Strategist
‘Tis The Season To Give Up?
What would you think if a football player caught a kickoff on his own goal line, then broke into the clear, but decided just to lay down and get tackled…
An Attitude of Gratitude
I turned my law school hobby into my first big business success, but only seven years later I had turned what once was the largest company in its industry into…
“Discount Marketing” Done Right
In last week’s post, I told the story of one local small business owner who has been frustrated by his poor attempts to build his business with a strategy of…
Don’t Get Trapped In “Discount City”
Early in my consulting career, a very wise mentor cautioned me against getting frustrated about people who just refused to “get it.” His words of wisdom have stayed with me…
Dan Kennedy: Being About Something More Than Chicken
Each year, the Chick-Fil-A restaurant chain, famous for its tongue-in-cheek ads featuring cows urging folks to “eat more chicken”, has a Cow Appreciation Day. Customers who come in dressed up…
Chicago’s #1 Station: WII-FM
According to a recent American Express OPEN study, our great city of Chicago ranks near the bottom of 15 major US cities in terms of “the economic vitality of locally…
Recent Comments