Steve Sipress
Head Rhino & Chief Strategist
Time to Recharge – Or Just Charge?
Last week in this space I talked about summer vacation. Just as summertime makes people think about relaxing, in this down economy most of your competitors are taking it easy,…
What Will You Do For Your Summer Break?
Yesterday was the official First Day of Summer. For most Americans, that means it’s time to take a break, relax, recharge. But what about small business owners? Are most small…
Ladies and Gentlemen… The Main Event!
The Super Bowl. The opening day of a blockbuster movie. Your town’s annual July 4th fireworks show. Election Day. What do all of these have in common? They are all…
Who Can You Trust?
You’ve probably heard the joke: Illinois Governors have a two-term limit: One in office, and one in the penitentiary. Ba-dum-bum. While our “convicted liar” former Governor was putting on an…
Dan Kennedy: Can You Handle The Truth? Will You Tell The Truth?
We are very, very sloppy with language. Consider the word “can’t.” People use it often, casually, and, mostly, inaccurately. As in: I just can’t seem to lose weight. Actually, barring…
A Marketing Dream?
When my beautiful wife Michele and I bought our first home together, one of the first things we knew we had to do was to buy furniture. We were both…
Recent Comments