Perry Marshall: How to Bust Through “Mental Revenue Blocks”

I got this email from a guy the other day…

Hey Perry,

I had a question for you and I didn’t know if you had either a blog post or product that answers it….

Do you ever have any issues with a “mental block” when it comes to getting past certain revenue numbers in your business? How do you deal with it?

My big goal this year is scaling from 200k+ business to the 500k-1M+and I feel like I’m having trouble shifting my mentality to getting around those numbers.

Does that make sense? Any strategies you’ve used in getting past that?

Thanks,
JR

Yes, JR, that makes total sense. I think “mental revenue blocks” are often more powerful and impenetrable than the marketing blocks, or staffing blocks, or product blocks.

And here’s my advice on how to blow them out of the water….

1. Listen your inner procrastinator. Why? Because he or she will tell you exactly what you should be doing… by trying to distract you from it!

Mine tells me I need to get a haircut when I start to think about implementing big plans. Crazy. I wrote an article about this for Entrepreneur.com a while back. Give it read here.

2. Deal with your “head trash”. Every successful entrepreneur reaches a point where their “inner orphan” throws a tantrum…or the values they were taught as a child start to mess with their success.

When I was a kid, I was told that the only truly noble professions were “ministry” callings. Church stuff. Every other profession was somehow inferior. Took me a while to “reprogram” myself and realize “that’s a lie”. There are plenty of noble callings. Making lots of money in a secular profession is nothing to feel guilty about.

I’ve written extensively about “financial head trash” and how to address it. The best place to start is with my free email series, “Dysfunctions, Addictions and the Financial Burning Bus.”

3. Get in a good mentoring/mastermind group. How do you know if it’s a good group for you?

First, if you’re the richest, smartest guy in the room…bad group. You’ll only bust through your mental revenue blocks if you’re one the smallest guys in the room. Push yourself. You should feel a little (maybe even a lot) intimidated.

Second, the price should make you swallow hard. If the cost doesn’t make you gulp, you won’t take it as seriously as you should. Never pinch pennies when it comes to who you associate with, who you listen to, who you’re accountable to. Get the best you can (barely) afford.

I’ve said it many, many times but I’ll say it again, “I’d never be caught dead NOT in a good mastermind group”. I’m usually in at LEAST two.

Pay attention to your inner procrastinator, deal with your head trash, get in a powerful, butt-kicking mastermind…and you’ll bust through those mental revenue blocks!