Matt Bacak: The Different Philosophies in Email Marketing

I have identified three different types of email marketers so that you can understand their email philosophies. You are gonna love these.

#1:the mailers
#2:the protectors
#3:the idiots

Let’s look at these three to understand their philosophies.

The idiots:

Here is what they do: They spend time, energy and money building their list or doing a product launch, then never mail them again.  They just have a bunch of people and they don’t mail them. They might send a “here’s your bonus,” but they never send an email with an offer, hence why I call them idiots.

Why in the world would somebody spend the time, money and energy to not make any money? Are we in the great depression where you horde everything and are afraid to touch it? I think these people are idiots.

The protectors:

They build their lists or do launches and then only market their own products to them. Here are the advantages and disadvantages of this:

The advantages are you keep all the money. You can create a loyal following and people will feel protected. They could be more likely to react to your offers faster and in herds.

The disadvantages of doing this is that you disenfranchise your JV and your affiliate base. If you keep asking them to mail for you with your offers but you do not reciprocate, then you will lose in the long run from that prospective, because no one will mail for you after a while.

If someone mails for you, especially if they have a big list, you should feel grateful and want to mail for them on a dime.

The mailers:

They analyze their list as a business. They email their list once, twice or sometimes three times a day. They have a continuous flow of traffic coming to their sites and opting in.

They understand the lifetime of a subscriber and will mail to extract as much money as possible out of that list within that lifetime.

It’s more of a buy or die attitude. They monitor and manage their clicks and their open rates, and they split test emails, subject lines and offers.

They ask around for not just the hottest converting offer but the one that is going to make the most money.

Understand these are extremes to make a point, but I think you need to ask yourself an important question: Where do you lie in these extremes?