MaryEllen Tribby: Are You Being Duped by These 3 Pervasive Business Lies? (Part II)

Last week I introduced you to the first two pervasive business lies…

Reality #2: The planning stage of business begins long before you ever dream of starting your own business. Years before “entrepreneurship” is even a part of your vocabulary. And this stage lasts every single day of your professional career.

Because the planning stage of business is also known as the…

“Relationship and reputation building, competitive intelligence gathering, industry knowledge gaining, technology learning, and humble-lization phase.”

Every relationship you make… Every client you meet… Every project you undertake… All of it affects your business even before your business exists.

This means that everything you do counts. And I mean everything!

• Every email
• Every phone conversation
• Every missed deadline
• Every deadline made
• Every rude remark
• Every insightful comment
• Every time you dismiss someone as not as important as you
• Every act of respect
• Everything you do!

I have written about how relationships are your most important asset in business and how relationship building is the most important skill you can master in business (and in every other area of your life).

Yet many people fail to see how a small action now can affect a partnership or investment in the future. It repeatedly surprises me that so many entrepreneurs are so unconcerned about burning bridges. This is particularly upsetting because not only is relationship building the foundation of your business, it really is one of the easiest (not to mention most fun) parts of your business.

At the end of the day, business is so much easier when you have people who want to help you – people who have excellent contacts and dependable resources. And you want these people to be glad to offer to help.

This was a tremendous asset to me when starting Working Moms Only. I had built my Braggable Network long before I ever dreamed of starting Working Moms Only. And I built it by becoming a braggable asset to my network.

What Is a Braggable Network?

Critical Business Lie #3: All it takes to have a Braggable Network is meeting or speaking with the industry Big Guns. Period.

Reality #3: A Braggable Network does not develop because you meet someone at a conference, take a photo with that person, and post that photo on Facebook. It does not develop because you attend a teleseminar and ask an expert a question on the phone. Nor does it develop when you send an expert an email praising her work.

When people claim that an expert they met once or spoke to in passing is part of their network… it drives me crazy! This practice is no different than name-dropping: Using someone’s accomplishments for your own gain without EVER delivering value to that person. Because at that point all you have done is gained an introduction to that person. You have not delivered value at any level.

A Braggable Network is a group of people for whom you have CONSISTENTLY supplied extraordinary results. These are the people who talk about you when they talk about greatness. The people you’d gladly speak to anytime, night or day.

Your goal every single day is to add to your Braggable Network. The easiest place to start is simply by operating from a place of respect. Then strive to deliver extraordinary results.

Sometimes people are scared off when I speak of extraordinary results. But here’s the deal…

Ninety-five percent of people are ordinary. If you’re trying to be ordinary, you’ve got a lot of competition. But when you strive for extraordinary, you actually have less competition. This gives you the opportunity to not only achieve better results, but to stand out and become recognized for your contribution.

You should take action immediately to form a Braggable Network. Keep a journal of who you have/would like to have in your Braggable Network and what you did/can do to gain that person’s trust and admiration. You will find over time that your actions will bring you extraordinary results.

Take a look at the Critical Business Lies we’ve uncovered today. You’ll notice that all of them have something in common: The lies make success as an Internet entrepreneur seem effortless.

The reality is that you must expend effort to succeed.

And why wouldn’t you want to? This is, after all, your dream. Your name. Your reputation. If those things aren’t worth working for… what is?