Jason Leister: The Client Attraction Paradox – How To Attract Clients Without Needing Clients When You Actually Need Clients (Part II)

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Last week I introduced you to The Client Attraction Paradox…

The Good News About The Client Attraction Paradox

The good news is that you and you alone have the power to transform yourself into somebody who IS someone, who IS doing things, who IS going places. It’s all under your control. That’s really the secret. You don’t sit around waiting to get anointed or noticed. Years ago maybe that was possible. Years ago, more people were brainwashed into believing you had to get picked. But these days, you’ll be waiting a very, very long time.

I know, I tried it. I won a national music competition back when I was 19. Some of the other competitors were 10+ years older… with Doctorates. My teacher only ever came in 2nd at that competition. I WON. And then I “waited.” I think at some level, I thought I had done something worthy of being anointed. Not so! No one ever showed up. No one came to approve. No one took the spotlight and shined it on me. That was my job and I blew it, big time.

I look back on it now and chuckle at just how unaware I was. Wow. I would say it was a huge wasted opportunity, except I don’t believe anything like that exists.

Right now, I can use that opportunity for so many things including relaying it to you so you make smarter decisions than I did. If that’s the value that comes of it, that’ll be worth it. So here’s something blunt to consider:

If You Can Find the Time to Feel “Needy” About Getting Clients, Then You Are No Where Near Busy Enough

Each week, I publish and do lots of stuff. I have daily emails, I have articles like this one, my own product creation, coaching clients and other client work and on and on.

70% of that work would still exist if I had zero clients. I created it, that’s why.

You know what one of the side benefits of doing all of that is? I don’t have enough time to sit around and think about how I don’t have what I want.

In other words, I’ve engineered things so I don’t have a lot of time to feel needy. When I don’t have time to feel “needy,” I don’t give off “needy.” And we all know that good things come when you can do that.

This is perhaps one of the biggest secrets I’ve discovered over the years:

If there’s something about you or the way you are that is less than suited to becoming successful, don’t bother trying to “change” yourself: simply set things up so it’s impossible for you to be that way.

Do you think I’d sit down and write a daily email to the world if thousands of people weren’t expecting it? I guarantee you I wouldn’t. But the pressure of knowing everyone is waiting on me gets my tail in gear.

I’ve built it in. And you can do it with the whole “feeling needy” thing. If you remove unused time and put it to work to BE somebody who is GOING places and DOING things, there’s not a lot of time left.

So here are some questions to ask yourself to start the process of attracting clients without NEED (with a capital N):

First, what kind of a SOMEBODY do you want to be? In other words, what are 2-3 big ideas that YOU stand for in the marketplace?

Second, WHAT do you want to be doing that is valuable to your target market even if they never hire you?

Third, WHERE do you want to go? You’re “going places” remember? Well where is that? What is the land that you are helping your clients travel to? What does that look like?

You can do this. All you have to do is start.