This was written decades ago, but the it is still as powerful today as the day it was written.
I have helped make many small business owners and entrepreneurs wealthy, because we form a perfect partnership: “You take care of the doing of your business, and let me take care of the sales and marketing.” It gives me a vicarious thrill to know that I have had a hand in building many extremely successful businesses.
If you are in sales or marketing, then be proud that this is all about YOU. If you aren’t, then you may want to contact me to add this vital piece to your business…
I am proud to be a salesman, because more than any other man, I and millions of others like me, built America.
The man who builds a better mouse trap — or a better anything — would starve to death if he waited for people to beat a pathway to his door. Regardless of how good or how needed the product or service might be, it has to be sold.
Eli Whitney was laughed at when he showed his cotton gin. Edison had to install his electric light free of charge in an office building before anyone would even look at it. The first sewing machine was smashed to pieces by a Boston mob. People scoffed at the idea of railroads. They thought that traveling even thirty miles an hour would stop the circulation of the blood! McCormick strived for 14 years to get people to use his reaper. Westinghouse was considered a fool for stating he could stop a train with wind. Morse had to plead before 10 Congresses before they would even look at his telegraph.
The public didn’t go around demanding these things; they had to be sold!!
They needed thousands of salesmen, trailblazers and pioneers – people who could persuade with the same effectiveness as the inventor could invent. Salesmen took these inventions, sold the public on what these products could do, taught customers how to use them, and then taught businessmen how to make a profit from them.
As a salesman, I’ve done more to make America what it is today than any other person you know. I was just as vital in your great-great-grandfather’s day as I am in yours, and I will be just as vital in your great-great-grandson’s day. I have educated more people, created more jobs, taken more drudgery from the laborer’s work, given more profits to businessmen, and have given more people a fuller and richer life than anyone in history. I’ve dragged prices down, pushed quality up, and made it possible for you to enjoy the comforts and luxuries of automobiles, radios, electric refrigerators, televisions, and air conditioned homes and buildings. I’ve healed the sick, given security to the aged, and put thousands of young men and women through college. I’ve made it possible for inventors to invent, for factories to hum, and for ships to sail the seven seas.
How much money you find in your pay envelope next week, and whether in the future you will enjoy the luxuries of prefabricated homes, stratospheric flying of airplanes, and new world of jet propulsion and atomic power, depends on me. The loaf of bread you bought today was on a baker’s shelf because I made sure that a farmer’s wheat got to a mill, that the mill made wheat into flour, and that the flour was delivered to your baker.
Without me, the wheels of industry would come to a grinding halt. And with that, jobs, marriages, politics and freedom of thought would be a thing of the past. I AM A SALESMAN and I’m proud and grateful that as such, I serve my family, my fellow man and my country.
~Author Unknown
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