Happy Thanksgiving

I teach my clients to provide an ongoing stream of quality, helpful, valuable content for their prospects and clients.

This “providing value first” mindset is a key to building a loyal following of people who know that you truly care about helping them solve their problems.

However, creating a constant stream of quality content is a BIG challenge for most entrepreneurs – especially those just starting out as content creators.

That’s why I teach the strategy of “re-purposing” content.

In a nutshell, this means that whenever you take all the thought, time and effort it takes to create a piece of content, you then look to leverage it by using it in various different formats and locations.

For example, you can take an article you’ve written and…

• send it to your prospects and clients in an email or a newsletter
• record it as an audio podcast
• put it into Powerpoint and use it for a live or webinar presentation or record it as a YouTube video
• turn it into a blog post
• use it to produce an “infographic” and post it to Pinterest
• post it to Facebook
• turn it into a Squidoo lens
• turn it into an eBook or Free Report
• combine it with other articles to create a book or course
• and so much more!

As all of my clients know, I always “practice what I teach.”

So, as I sat down to write a Thanksgiving-based blog post for today, I first searched this blog for any previous post I may have written on the subject (you, too, can search for anything here among the hundreds of posts – just type a word or phrase into the “Search in site” box at the top right of this page).

Lo and behold, I came across a post I wrote the day before Thanksgiving two years ago.

My first thought was that a few things might have changed between then and now, but after reading it over a few times I realize that it is as perfectly appropriate today as it was the day I first wrote it.

Therefore, instead of writing an entirely new “Thanksgiving” post, I ask you to click here and read that post that I wrote two years ago, and think about how it applies to your life:

—–> www.RhinoDaily.com/an-attitude-of-gratitude

…and I wish that you, too…

• Implement the practice of re-purposing your own content; and
• Take a break from how hard you work and how much value you create for others all year to take a few days off and enjoy this Thanksgiving holiday doing what you love with some people that you love.

(Only because I want to lead by example, that’s exactly what I’ll be doing.)

Happy Thanksgiving, dear reader!