Mara Glazer: A LOW-RISK Strategy To Get More E-mail Opt-ins

Getting another bizz owner with a big list to mail for you as an affiliate can be tricky, especially if nobody knows who you are.  That’s why it’s no surprise that many bizz owners have begun to buy the opportunity to have someone mail for them as a solo email sponsor, so they can get their message out in front of their target market in a bigger way, and fast!

When I first started TheBizzyBuzz I had NO e-mail list whatsoever, and I needed to build a database of subscribers like yesterday.  So as soon as I opened up my “virtual” doors I leveraged stunningly affordable sponsored solo emails to build my list of highly qualified prospects and create my first breakthroughs on a shoestring.

If you need to pump up your list, solo emails are the way to go. Today I share with you 12 tips you MUST know when buying a sponsored solo e-mail to get more opt-ins.

1. Know The Goal – There are two goals… break even up front and build your list.  Don’t expect to make a lot of money up front.  With this strategy it probably won’t happen.  But if you do it right you can capitalize handsomely on the backend.
2. Know When It’s A Bad Idea – Only use this strategy if you could pay for the promo in one or two sales (maybe three tops!) – PLAY IT SAFE!
3. Negotiate Bundles – Maybe you can add some social media posts to your package at the same price?  Maybe you can buy one promo and get the second half off?  It’s okay to negotiate.
4. Get Clear About Their Numbers (List Size, Open Rate, Click Through Rate, etc.) – If you want proof of list size, ask for a screenshot of the e-mail blast report when you are negotiating the contract, not after it’s sent.
5. Use Your Own Words – Make sure you can write the copy, and it’s not the mailer writing it for you. You want control here.
6. Perspective – The e-mail should sound as if it came from the sender.  At this point they have more credibility with their list and you will get better results.
7. Image is Everything – Make sure you can put at least one image in the solo and that you can create the image.  If you are sending to a video, add a video image with play button.
8. Be Clear About Limitations Up Front – Every company has their own rules about their e-mails (word count, image size, etc.). Make sure you know limitations before you sign the contract.
9. Research – Check the company’s list demographics to make sure it matches your target market.
10. Write a KICK ASS Headline – Tell them what is inside.

    Ex:  [COMPLIMENTARY TRAINING] -_____________________

11. Where To Go – Always send the reader to and opt-in page backed by a strong sales funnel.
12. MOST IMPORTANTLY – Track with affiliate links so you can collect stats like page conversion rate, opt-ins, front end sales, and long term sales.