Mike Templeman: 3 Strategies for Better Online Marketing

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There is no shortage of online marketing strategies.

In order to make sure that what your company is doing is effective is vital to reaching your target market. Here we discuss three tips for improving any marketing strategy:

Make Sure You Are Mobile Friendly

The vast majority of people today have a smartphone, and that means they will probably be mobile browsing. Make sure your website is not only optimized for computer users, but also mobile users. Ensure that everything fits perfectly and can be read easily from a smartphone. You don’t want to drive away potential customers just because they had a difficult time viewing your website from their phone.

Using Nothing Less Than the Best Imagery

They say “a picture is worth a thousand words” and that is true. It is also worth a lot of money you could potentially make, if all your images are the finest, most professional quality. The photos you use for your online marketing will make or break potential sales and positive response from your target audience.

Be Chatty and Engaging

Social media is going to be your best friend on this one. It is free to use and arguably one of the most effective ways to communicate with your target audience on the web. Utilize platforms like Facebook, Twitter, Instagram, and LinkedIn to start conversations and engage the public. Don’t just use it to promote products or services. Intersperse funny memes, discussion topics, and news pieces to keep the public interested.