Roger Abramson: Why You Have To Make Your Own Market For Your Products And Services

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Everyone from Napoleon Hill to Clement Stone to Jim Rohn to Dan Kennedy to Steve Jobs has learned that they had to become great market makers. The closer you watch them, the more commonalities you see. Yes, you need to find the seekers, the early adopters, the starving crowd, as Gary Halbert says.

Once you find them, they still won’t know how to buy. Or how to make good choices. Or how to buy without looking foolish. Or feeling foolish. Or without setting themselves up for another disappointment. You need to turn them into YOUR best-educated investors. Your own market.

Yes, finding the right prospects is Rule #1 for any marketer, in any business, in any industry. Even when you’ve done this, and you’ve honed and perfected your micro-targeting, what do you have?

Your market is still made up of babes in the woods, in the land of the blind, with the starving wolves closing in on them. They still don’t know what they don’t know. They’re afraid of what you might know. They may imagine you’ll use your superior knowledge against them, and somehow feed them into the hamburger grinder, or lead them into an even darker alley than they’re already trapped in.

Because it’s happened before. Over and over. The greatest, most trusted institutions in society have tied their shoelaces together on a daily basis for their whole lives. Why trust you? Why now? You must teach them how to learn to trust you, and how to trust themselves, especially when a lifetime of experiences have taught them the opposite.

You’re their guide. Toward integrity, toward enlightened optimism, enlightened self-interest. Maybe their only guide. Maybe years have passed and the wisdom has melted away.

If it’s been a week or a month, you’re back to square one: Reminding them how to be a better human being. One worth trusting. One worth investing in. Someone worth caring about as much as you care about them.

Your responsibility to your marketplace and your position in the world is awesome:

In your hands, you hold their fragile future. You don’t have the luxury of letting even one great buyer slip through the cracks. How many thousands more can you easily afford to reach and educate and enlighten because you found one great buyer?

All these market-makers invest hours of education and demonstration into each person before they buy. This is the “Edge of Your Empire.” What you’ll be remembered for. Napoleon Hill is best remembered because of one book: His lead generation piece, Think And Grow Rich.

In his capable hands, his sales letter became an enduring love letter to the human race. Napoleon’s book has, in fact, changed the world. Maybe a billion people have only ever heard the title. It’s the tip of his spear, changed at the last moment before it was published.

I recommend you go back and read any edition of Think And Grow Rich, or hear any talk given by Jim Rohn, or any other great market maker, and watch they way they lift, enlighten, enrich, educate their audience for hours and pour into them the most powerful secrets our community has to bestow on any human being.

Each one is building a better buyer… Making their market.

When you help those buyers succeed, they’ll carry your ideas forward with them. It’s your voice, your warnings, your insights and advice they’ll hear echoing in their minds into their future decisions.

I promise your prospects will sit across from a lot more smiling wolves than sheep, and the only torch of hope they’ll bring into that black forest is your little voice in the back of their head.