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Mike Templeman: Why You Should Be Patient for Results When Doing Online Marketing

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Image courtesy of Stuart Miles at FreeDigitalPhotos.net

Online marketing has evolved into an endeavor that demands immediate results from those B2B businesses that want to see profits sooner rather than later. But how fast should you really expect results when doing online marketing techniques? What things ultimately work faster than others?

The answer to the above is ambiguous because nothing is guaranteed to get quick results today. When you’re dealing with capturing customers, taking the time to nurture relationships is going to require a little patience. When doing this through social media, it could take weeks or months since you don’t want to do aggressive sales tactics at first chat.

This slower process is always going to be a virtue anyway because you’re going to build a quality base of business customers who will be loyal to you rather than just buy once and never return. In that regard, which things should you focus on in online marketing that help look more long-term so you can have a long list of customers to turn to years down the road?

Email Marketing

In some respects, email marketing can gain you quicker results than anything, though only after you’ve established a loyal customer base first. Over time, you can tap into that reservoir of business customers and send out texts or email notices of sales that will have them running to your store within minutes.

Beforehand, you need to give them a compelling reason to opt in to be on your email list in the first place. By sending them a recurring e-newsletter that’s informative, you can capture those business customers initially. It’s all the more reason why creating an e-newsletter that’s truly worth reading is important so your customers will stay on your list and not choose to opt out any time soon.

Nurturing Conversations on Social Media

As mentioned above, taking the time to nurture relationships through social media could take the longest. It can be richly rewarding, though, because you can find targeted business demographics there who you know would truly shop at your business. Placing them on your follow list and conversing for a number of weeks or months can help you develop a true friendship online rather than just using them for a quick sale.

For a B2B business, it’s going to be imperative to have a loyal list of business customers they can tap into when times might get tough later. Many companies are glad they took the time to nurture customer relationships since having a loyal customer base can be a lifesaver.

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