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How NOT To Create An Effective Lead Magnet

Recorded on Sunday, March 26, 2017

A friend who I met about 15 years ago when we were both Tony Robbins Trainers encouraged me to attend a self-help seminar, and led me to the event organizer’s website.

The site did a good job in many ways — but it failed in one very important area. Here’s what they did wrong, and how you can do it the right way instead in your own business.

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