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Home » Archives by category » Strategy (Page 2)

Heather Seitz: Let Your Subscribers Tell You What They Want

Heather Seitz: Let Your Subscribers Tell You What They Want

Does it seem like your email campaigns are a shot in the dark? If you are guessing at what your subscribers want and getting inconsistent response rates to your promotions,…

Felicia J. Slattery: How to Get Your Audience Members to Sign Up for Your Free Offer

Felicia J. Slattery: How to Get Your Audience Members to Sign Up for Your Free Offer

In the years I’ve been teaching the Signature Speech™, one of the main issues I deal with is helping experts understand that the speech is only the beginning of the…

Mike Templeman: B2B Marketing: Managing the Customer Lifecycle

Mike Templeman: B2B Marketing: Managing the Customer Lifecycle

What separates the top companies from the average ones in terms of B2B marketing? There are several factors at play here, but we’ve noticed one play a particularly important role. In…

Brian Basilico: Your Text Is Calling … And It Wants to be Copy-RIGHT!

Brian Basilico: Your Text Is Calling … And It Wants to be Copy-RIGHT!

I’m sure you have heard the phrase “A picture is worth a thousand words”, however, I am also sure, that if you just describe each picture with 1000 words, you will bore people to…

Heather Seitz: HTML vs Text: Which is Best for Email?

Heather Seitz: HTML vs Text: Which is Best for Email?

HTML vs text, which is best? If you ask whether HTML emails are better than text-only emails, the answer depends on who you ask. To listen to the HTML advocates,…

Robert Skrob: How To Double Your Continuity Membership Retention in Half the Time

Robert Skrob: How To Double Your Continuity Membership Retention in Half the Time

While a lot of continuity marketers struggle with growing their lower priced, large number of member programs, I also hear frustration with retention within high-priced continuity programs. Coaching members get…

Mike Templeman: 3 Strategies for Better Online Marketing

Mike Templeman: 3 Strategies for Better Online Marketing

There is no shortage of online marketing strategies. In order to make sure that what your company is doing is effective is vital to reaching your target market. Here we discuss…

Robert Skrob: Unpredictable every time

Robert Skrob: Unpredictable every time

McDonald’s is the leading franchise in the world because of its consistency and predictability. You can be on the other side of the country or around the world and when…

Brian Tracy: Using The Law Of Reciprocity And Other Persuasion Techniques Correctly

Brian Tracy: Using The Law Of Reciprocity And Other Persuasion Techniques Correctly

Have you ever felt the need to help someone who has helped you in the past? This is known as the law of reciprocity. It is one of the many…

Robert Skrob: Retention by becoming indispensable

Robert Skrob: Retention by becoming indispensable

I first noticed it in my dad’s tire store. I worked there during summer vacations from high school, changing tires and doing oil changes. There were some guys in the…