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Joe Polish: Why People Don’t Buy From You

Joe Polish: Why People Don’t Buy From You

Do you ever sit and scratch your head and wonder why your last ad didn’t work? Well if you haven’t tried direct response marketing techniques yet, then 99% of your…

Joe Polish: Is Selling Evil?

Joe Polish: Is Selling Evil?

Mention “selling” to some people, and it automatically conjures up a guy in a cheap suit trying to pressure them into buying something they clearly don’t want. Selling is greedy……

JetBlue Wakes Up – How About You?

JetBlue Wakes Up – How About You?

Discount airline JetBlue has finally realized how much money they’ve been leaving on the table. You’re familiar with their overall business strategy, right? Despite having low fares, their passengers have…

Mara Glazer: A LOW-RISK Strategy To Get More E-mail Opt-ins

Mara Glazer: A LOW-RISK Strategy To Get More E-mail Opt-ins

Getting another bizz owner with a big list to mail for you as an affiliate can be tricky, especially if nobody knows who you are.  That’s why it’s no surprise…

Devastating Loss

Devastating Loss

Over the past few days, it’s been almost impossible to ignore the near-constant shocking images in the news of the destruction and despair caused by a massive tornado that destroyed…

A Shark, A Tiger and a Birdie – Oh My!

A Shark, A Tiger and a Birdie – Oh My!

I had dozens of different jobs as a kid, as I detailed in this blog post, including the summer I spent as a 16-year old caddying at a golf course…

What NOT To Look For

What NOT To Look For

The United States has had a “job crisis” for several years, with millions of ready, willing and possibly-able workers frustrated and disappointed in their quest to find gainful employment. The…

How To Get An Un-Fair Advantage

How To Get An Un-Fair Advantage

It’s often said, “There are only two seasons in Chicago: Winter and Construction.” But there’s another phenomenon that occurs every year when the warm weather rolls around: There are plenty…

Time to Recharge – Or Just Charge?

Time to Recharge – Or Just Charge?

Last week in this space I talked about summer vacation. Just as summertime makes people think about relaxing, in this down economy most of your competitors are taking it easy,…

A Marketing Dream?

A Marketing Dream?

When my beautiful wife Michele and I bought our first home together, one of the first things we knew we had to do was to buy furniture. We were both…