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Home » Archives by category » Marketing (Page 26)

How To Become A Best-Selling Author

How To Become A Best-Selling Author

Every business owner, entrepreneur, executive and sales professional should become an author. Authors automatically have increased “author-ity.” Increased authority gives you more credibility, which means that whatever you say is…

Kim Walsh-Phillips: The Mistakes Most Businesses Are Making With Their Social Media

Kim Walsh-Phillips: The Mistakes Most Businesses Are Making With Their Social Media

“The fact is, that most of your peers are blind mice, leading other blind mice.” — Dan Kennedy When it comes to most types of marketing and especially social media,…

David T. Fagan: Top 5 Ways to Become a High-Paid Expert

David T. Fagan: Top 5 Ways to Become a High-Paid Expert

You need to know that when I use the word ‘expert,’ I am really referring to what I call an ‘Icon Advisor.’ This is someone who has both expertise and…

Donnie Bryant: Secret Ingredient You Need Before Closing Any Sale

Donnie Bryant: Secret Ingredient You Need Before Closing Any Sale

When you’re studying salesmanship, marketing or copywriting, what is the one element that always gets mentioned? Here’s a hint. You are trained to believe that you can’t close a sale…

David T. Fagan: Social Media Mining, the Ultimate Audience Builder

David T. Fagan: Social Media Mining, the Ultimate Audience Builder

There is a reason why the topic of Social Media is so polarizing and why it has had such mixed results for businesses. Quite simply very few people can keep…

Donnie Bryant: When Your Business Isn’t An Option

Donnie Bryant: When Your Business Isn’t An Option

Have your sales been up, down or steady over the past 24 months? Hopefully they’re up. If your revenue isn’t trending upward, are you blaming the crummy economy? I’ve got…

JetBlue Wakes Up – How About You?

JetBlue Wakes Up – How About You?

Discount airline JetBlue has finally realized how much money they’ve been leaving on the table. You’re familiar with their overall business strategy, right? Despite having low fares, their passengers have…

Mara Glazer: A LOW-RISK Strategy To Get More E-mail Opt-ins

Mara Glazer: A LOW-RISK Strategy To Get More E-mail Opt-ins

Getting another bizz owner with a big list to mail for you as an affiliate can be tricky, especially if nobody knows who you are.  That’s why it’s no surprise…

Lessons From My Lake County Fair Experience

Lessons From My Lake County Fair Experience

Record-low temperatures fell upon the Chicagoland area last weekend. But that didn’t stop my beautiful wife Michele and I from following through on our plans to attend the annual Illinois…

Going Small to Go Big: Choosing Your Target Market

Going Small to Go Big: Choosing Your Target Market

One of the most common, fundamental challenges I’ve noticed in helping thousands of small business owners over 30+ years, is that they have tremendous difficulty narrowing their marketing focus to…