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Home » Archives by category » Marketing (Page 26)

Put Some Fireworks Into Your Marketing System

Put Some Fireworks Into Your Marketing System

Today we celebrate our nation’s 236th birthday. Hopefully you’ll take time today amidst the parades, cookouts and fireworks to reflect on the sacrifices our founding fathers made in order to…

What To Do If You Don’t Own The Chicago Cubs

What To Do If You Don’t Own The Chicago Cubs

Yesterday, I made my annual trek to Wrigley Field to watch my beloved-but-hapless New York Mets play the Cubs. I was one of an underwhelming minority of fans faithfully dressed…

What’s Your Story?

What’s Your Story?

If you’re determined to be a success in business, then of course you’re a lifelong student of marketing. And even though much of what passes for television entertainment today is…

Mother’s Day Miracle?

Mother’s Day Miracle?

My mother is convinced that the cosmic forces of the universe conspired to set in motion an amazing coincidence on her special day. Because my Mom lives 1,000 miles away,…

Bundle Up In This Cold Economy

Bundle Up In This Cold Economy

A few years ago, when the economy was booming, businesses could survive just by “being there.” People were spending money very freely, with little thought and even less discretion or…

A Double Dose Of March Madness

A Double Dose Of March Madness

changes This past Sunday, millions of Americans watched their 67th college basketball game in two weeks, as the number of teams was whittled down to The Final Four. Later that…

Is Your Offer Irresistible?

Is Your Offer Irresistible?

Years ago, when my business was struggling and I was always wondering where my next customer was coming from, I decided to become a student of effective marketing. That means…

Dan Kennedy: The Secret Of Getting Referrals

Dan Kennedy: The Secret Of Getting Referrals

There has never been any argument in advertising circles that the most effective business advertising is word-of-mouth advertising. That’s why direct selling is so dramatically successful as a method of…

The #1 lesson for excellent marketing results

The #1 lesson for excellent marketing results

Just a few years ago, I was a frustrated small business owner, providing a top-notch service but still struggling to find new clients and grow my business. That’s when I…

How Super Bowl Ads Can Hurt Small Business

How Super Bowl Ads Can Hurt Small Business

Comedian Andy Borowitz tweeted just before this year’s big game: “Super Bowl ads are worth every penny! My favorite from last year was the one with the car or the…